"Get Out of My Namespace!"

The German car company known as Dr. Ing. h.c.F. Porsche AG has fought a series of battles to protect the name CARRERA. But another contender is a Swiss village, postal code 7122. ''The village Carrera existed prior to the Porsche trademark,'' Christoph Reuss of Switzerland wrote to Porsche's lawyers. ''Porsche's use of that name constitutes a misappropriation of the good will and reputation developed by the villagers of Carrera.'' He added, for good measure, ''The village emits much less noise and pollution than Porsche Carrera.'' He didn't mention that José Carreras, the opera singer, was embroiled in a name dispute of his own. The car company, meanwhile, also claims trademark ownership of the numerals 911.